INSERT INTO ERROR 1054 (42S22): Unknown column 'Anderson' in 'field list'

[Josh Reardon]

I'm reading Head First SQL.

Tried WAMP, then built a LAMP (Sun) virutalbox.

mysql> INSERT INTO my_contacts (last_name, first_name, email, gender, birthday, profession, location, status, interests, seeking)
VALUES
(`Anderson`, `Jillian`, `[e-mail]`, `F`, `1980-09-05`, `Technical Writer`, `Palo Alto, CA`, `Single`, `Kayaking, Reptiles`, `Relationship, Friends`);

ERROR 1054 (42S22): Unknown column 'Anderson' in 'field list'

*** mate?
Single quote or ` backtick? Please elaborate on this.. I thought it was single quote but started reading like it should be back tick.

Much thanks in advance!