load data local infile issues:

[Brad Powers]

I am trying to load a text file into a table using MySQl Workbench; I've used the following:
load data local infile "C:/ProgramData/MySQL/MySQL Server 5.7/Uploads/WFmysql7.txt" into table basic_info; this doesn't work and the error message is what's troubling. 'Invalid utf-8 character string' - then continues with the string 'Whole Foods Market' which is not contained in the file path that I provided. This string was used in querys on earlier occasions but it makes no sense to me in the present context. I rebooted my Windows 10 PC but that didn't help. I created a new database and that didn't help. Any insights into this issue would be much appreciated.