Cannot Install 5.7.15 on Windows 10

[Daniel Wiercioch]

Have never used MySQL before. Downloaded from MySQL site and have run the installer for x86. Installation always fails at security settings with this message in the logs:

Beginning configuration step: Applying security settings
Attempting to update security settings.
Authentication to host 'localhost' for user 'root' using method 'mysql_native_password' failed with message: Access denied for user 'root'@'localhost' (using password: NO)
Ended configuration step: Applying security settings



I have assigned a password for root on the previous screen. the account I'm using for installation has admin privileges.

I have tried uninstalling all MySQL artifacts several times but get the same result each time.

Any help would be greatly appreciated.