Full-Text search on single row fails

[George J]

Greetings,

The following block

CREATE TABLE page (content LONGTEXT, FULLTEXT (content)) ENGINE = MyISAM COLLATE = utf8_unicode_ci;
INSERT INTO page VALUES ('value');
SELECT * FROM page WHERE MATCH (content) AGAINST ('value');

fails to select the only row in the table.
Apologies if this is something typical but I can't seem to find why this is happening.

Thanks in advance.